Strategic Thinking - Press the Fight

WARNING:  This is part 7 of a series on strategic thinking.  If you haven't read any before then this blog entry may not make as much sense.

When you have game-planned the battle scene and you have conserved or built up your force, the next step is to Press the Fight on YOUR terms.

Pressing the fight means:

1. Tenacity
2. Aggressive
3. Pushing the enemy into awkward positions.

We are launching the battle to franchise our company.  We have game planned, thought, and planned some more.  Now we are going for the big accounts.  That is Tenacity and Aggressiveness.

Crawl, Walk, then Run

I also believe in crawl, walk, and run as the way humans learn best.  That seems to contradict Pressing the Fight with aggression and tenacity.  It is NOT.

Some children take forever to walk.  Some move to walking quickly. 

We tested the concepts with small, local accounts in week one.  We met 100% success.
We tested the concepts with medium accounts in week two.  We met 100% success.

That's it.  Go for it.  That is what we are doing-Pressing the Fight.  Once you have done the prep work described in the previous sections, it is time to work harder and faster than your competition.  Press the Fight until you have victory.